Mastercard Film Old Timer by FCB Amsterdam and CZAR. Creating a cherished memory again, that's what it's all about in this emotional Mastercard movie from FCB Amsterdam. That requires good preparation, then you leave nothing to chance. The story is part of the new Safety & Security campaign from Mastercard. CZAR Amsterdam's director, Willem Gerritsen created a moving film together with FCB Amsterdam that embarks on an emotional journey of a woman's memories of her father. The spot is part of the Safety & Security campaign for Mastercard, meant to highlight the importance of having your purchase insured against damage, loss, theft, and wrong delivery. The concept behind the film, as envisioned by FCB Amsterdam, revolves around leaving nothing to chance when creating a perfect moment. The story starts out with the woman discovering a photo of her younger self together with her father and his car. The viewer is unaware whether the father is still alive, and as the story develops, with the woman restoring her father's car to honor his memory. This film itself was shot in Buenos Aires, Argentina. CZAR wanted capture the "passing of time" element, an element showcased through a series of side events that happen while the woman is fixing the car, as well as through a classic film aesthethic, where everything seems to dissolve and fade away. Next, to that, Willem has managed to deliver a romantic consciousness towards the cinematography. Creative agency: FCB Amsterdam Production: Czar Amsterdam Full credits: http://bit.ly/2GeWuM9
Mastercard - Old Timer - YouTube |
| 2 Likes | 2 Dislikes |
| 200 views views | 538 followers |
| Film & Animation | Upload TimePublished on 27 Mar 2018 |
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