Born out of a collaboration between CZAR’s Floris Kingma and Havas Lemz Amsterdam, the latest IKEA campaign highlights the importance of a good night sleep and being 100% recharged in the morning. Havas created the concept in hopes that the viewers will understand why a good night’s rest is important and how they can improve the quality of their bedroom using IKEA products. The film kicks off with a sleep-deprived woman trying to put her baby to sleep while her partner helps with getting ready for bed. The story continues, narrated in a poetic way as the film shows the progress of the two women’s energy levels. As the couple sleeps, a battery appears as a metaphor for recharging. The IKEA set starts to assemble itself - tidying things up. The energy bars keep rising as the night paces away and the sun starts to rise when the baby finally wakes up, revealing her in her cheerful self. The campaign brief was to highlight IKEA’s established position as a bedroom expert and CZAR narrowed the storyline, as advised by the client, while adding imagination to the script and presenting the bedroom scene in a mysterious, whimsical way. CZAR and Havas Lemz used a lot of different light elements in this film to deliver a warm atmosphere to the viewers - the focal point of the lights is also shown through the time development as the night slowly turns into morning. AGENCY: Havas Lemz PRODUCTION COMPANY: CZAR Amsterdam Full credits: http://bit.ly/2v2KfB7
IKEA - Helping Hands (Fully charged) - YouTube |
| 62 Likes | 62 Dislikes |
| 8,328 views views | 538 followers |
| Film & Animation | Upload TimePublished on 11 Apr 2018 |
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